Dentsu Indonesia has announced the appointment of Anwesh Bose as the Chief Growth Officer. . The agency’s CEO, Elvira Jakub, will be led by Anwesh to help the company grow and partner with various departments in looking for new business endeavours.
Elvira Jakub was hopeful about the future and stressed on the importance of hiring Anwesh. She did however not fail to mention his vast experience as one of the driving forces behind the agency who she believes will help marketers to discover new opportunities and adapt themselves with changing marketing environments. “Jakub added With Anwesh’s advice, we are thrilled about going into a stupendous new chapter that focuses on transformation and amplifies our emerging services!”
Anwesh Bose is well-known for his significant contributions to advertising in both India and Indonesia through successful brand expansions. Havas Group Indonesia, DDB India, dentsu media India among others are few of those organizations where he held top positions. Before returning back to dentsu, he served as President Director at The Academy Consulting.
“It feels great being back at dentsu—a place committed to making Indonesia’s advertisers grow by fostering innovation,” remarked Bose. He also cited dentsu’s accomplishments as well as talent in creative, media and CXM (Customer Experience Management). To him what matters most is leveraging data analysis capabilities of dentsu besides e-commerce strengths like content creation or influencer marketing hence opening up new possibilities.
Laode Hartanto has taken up a bigger position as Chief Growth Officer – Media due to rapid expansion of media landscape. This is part of strategic shifts being made in response to an evolving industry demands according Aloysia Dian the Media CEO for dentsu Indonesia who will be reporting directly to him.