Sociowash: Celebrating Nine Years of Creative Excellence and Global Expansion
Sociowash is celebrating its ninth year of existence in the advertising space. From inception, Sociowash has been dedicated to enabling brands grow through creative advertising that makes a real difference.
Raghav Bagai and Pranav Agarwal established the agency in 2015. Sociowash has witnessed extraordinary growth over the last few years with more than 50% increase annually for three consecutive years. Initially, it had offices in Delhi and Mumbai, and in its ninth year, it expanded with a new office in New Zealand. Sociowash works closely with different brands among them Tide, Tinder, BMW Motorrad and Viacom18.
Sociowash starts another chapter on its ninth birthday by becoming SW Network – an Integrated Advertising Network. The network comprises several specific areas aimed at providing brands with a holistic marketing solution.
SW Network consists of various crucial divisions. SW Creative tells gripping stories and develops content for digital platforms. SW Studio is responsible for all aspects of production including script writing, video production as well as artist management.
The most recent addition is SW Growth Labs which focuses on strategies meant to enhance return on investment and drive tangible business results. SW AI Studios is an inventive department whose main objective is brand solutions informed by artificial intelligence. Additionally, Youthbeat is simply a dynamic firm specializing in youth and influencer marketing that links businesses to more than 400000 students from over 1500 colleges nationwide.
In his reflection about the journey of Sociowash Co-founder Raghav Bagai expressed his gratitude towards their clients, partners as well as team members who have trusted them given them support along this journey that have made viral internet conversations or sales driven media efforts possible.
Co-Founder Pranav Agarwal also emphasized how important it was to remain true to their values; namely agility excellence and positive impact.Pranav Agarwal noted that looking forward Socio wash had aspirations for global expansion that would involve creating a network rooted in India but with global presence.
Sociowash is also exploring new ways to make its digital strategies go viral from online to offline, beyond mere social media posting.“Beyond traditional social media posts, some of the recent campaigns include BMW Motorrad’s marketing efforts on the theme of road safety, Tide’s creative Holi campaign and Flipkart’s fun advertisement.