by admin | Apr 6, 2024 | Technology, Media
In a strategic expansion of its marketplace, Amazon India has introduced ‘Bazaar’, a novel shopping segment dedicated to budget-friendly, unbranded fashion and lifestyle items. This initiative, now part of the Amazon India Android app, aims to cater to a broader audience by offering affordable options directly from manufacturing hubs across the nation.
An Amazon India spokesperson conveyed to Business Today the company’s commitment to innovation and customer service, stating, “We continue to invest and innovate on behalf of our customers and third-party sellers and are excited to introduce the Amazon Bazaar storefront on Amazon.in where customers can discover and shop ultra-affordable fashion and home products listed by sellers, especially from manufacturing hubs across India.”
Initially, Bazaar will be accessible to a select group of users within the app, featuring a range of products, including apparel, watches, shoes, jewellery, and luggage, all priced below Rs 600. This carefully curated selection aims to meet the demand for cost-effective shopping options, reflecting Amazon India’s adaptive strategy in a competitive market.
For Amazon Prime subscribers, the estimated delivery time for products under the Bazaar vertical is approximately 4-5 days. This adjustment in delivery expectations acknowledges the nature of budget shopping, where the emphasis might not necessarily be on rapid delivery but on accessibility and affordability.
The launch of Amazon Bazaar positions Amazon India in direct competition with other major players in the budget e-commerce space, such as SoftBank-backed Meesho and Flipkart’s dedicated app, Shopsy. Both competitors have established a foothold in this segment, attracting customers looking for economical shopping alternatives.
Amazon’s foray into this segment with Bazaar is seen as a strategic move to diversify its customer base in India. Traditionally popular among urban and Prime subscribers for its premium offerings, including expedited deliveries and access to entertainment services, Amazon India is now poised to attract a new segment of customers seeking budget-friendly shopping options.
A report by Bernstein in January highlighted Amazon India’s modest user growth of 13% in December 2023, attributing it partly to its emphasis on more premium offerings compared to its competitors. The acquisition of Glowroad in 2022, a startup specializing in reseller networks, marked Amazon’s initial steps towards embracing the social commerce model, further broadening its approach to include more affordable and accessible shopping options through Bazaar.
The introduction of the Bazaar vertical signifies Amazon India’s ongoing efforts to innovate and expand its marketplace to meet the diverse needs of Indian consumers, reinforcing its position as a leading e-commerce platform in the region.
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by admin | Apr 5, 2024 | Media, Technology
In a significant shift within the marketing landscape of senior living communities, Piali Dasgupta has officially stepped down from her role as Senior Vice President of Marketing and Communication at Columbia Pacific Communities. Over her tenure of five and a half years, Dasgupta was instrumental in shaping the brand’s identity, spearheading innovative marketing strategies, and cultivating a rich tapestry of content that resonated deeply across various channels.
Dasgupta’s visionary leadership and marketing acumen have been highly beneficial to Columbia Pacific Communities, one of the leaders in the senior living industry. Her effort was instrumental in making the company a top consumer brand in senior living category – which she describes as “extremely satisfying” in a heartfelt LinkedIn post. Speaking about her journey, Dasgupta emphasized satisfaction gained from creating brand and business from scratch, thus making it name No. 1 in senior living within only 5 years.
Before her impactful stint at Columbia Pacific Communities, Dasgupta moved through various notable roles within well-established organizations. She has always exhibited her strategic communication and digital marketing skills throughout her rich background which includes working for Publicis Groupe, Stylumia, The Hindu among other companies like Amazon and Myntra. She translated these experiences into innovative marketing approaches during this period where she showed great knowledge in the digital domain that helped her role at Columbia Pacific Communities.
This is an end to an amazing chapter for both Dasgupta herself and Columbia Pacific Communities. As the firm moves forward though it would be obvious that its growth trajectory could not ignore these foundations laid by way of such strategic foresight alongside marketing leadership by him; as well its image. While waiting with bated breath for what is next after this organization, industry anticipates how Dasgupta will be shaping things up with regards to marketing trends going forward.
At Columbia Pacific Communities, she achieved something remarkable which demonstrates how vision-driven advertising help shape brand identities and drive businesses’ success. As Dasgupta moves on to new challenges and opportunities, her contributions will remain a benchmark for excellence in marketing and communication within the senior living community sector and beyond.
by admin | Apr 5, 2024 | Media, Technology
A digital-first media agency beneath the dentsu umbrella, iProspect recently appointed Garima Bijlani to the position of Managing Partner for the North region. On her LinkedIn profile, she revealed this information to mark a new era in her digital marketing career.
Garima Bijlani joins iProspect from Neo Media World where she served as a digital partner during a two-year period. A stint of over fifteen years working in several high-profile positions at Isobar, FCB Ulka, IPG Media Brands and Lodestar Universal represents her career history. Reprise Media saw Bijlani commence her journey into the world of digital marketing back in 2013; she began as an account supervisor with great speed and rose through ranks due to skills she possessed that made her a leader with excellence knowledge on innovative strategies around digital marketing.
Bijlani is expected to bring her wealth of experience and deep insights into matters that are related to the online platform at iProspect that will drive growth, innovation and operational excellence within the agencies’ northern region. She will have responsibilities such as shaping strategic direction for the agency, nurturing client relationships and leading team effort towards meeting company’s commitment of delivering cutting-edge media solutions which are in tandem with current technology trends.
In relation to this new position, Bijlani said: “I am thrilled to join iProspect, a globally acclaimed agency known for its innovative and result-oriented approach to digital marketing.” She added: “My goal is to help my team come up with transformative ways through which brands can engage digitally-savvy consumers.”
The appointment of a GarimBijlani as Managing Partner-North signifies iProspects dedication towards investing top notch talents so as maintain their leadership role in global digital marketing industry. Therefore with Ms.Bijlani North region heading it, iProspect seems set for more success and innovation going by its capacity for delivering first-in-class media solutions that addressing customer as well as commercial demands of businesses.
To get more details on iProspect and its services, kindly visit the company’s website.
by admin | Apr 2, 2024 | Media, Advertising, Agency
Sociowash is celebrating its ninth year of existence in the advertising space. From inception, Sociowash has been dedicated to enabling brands grow through creative advertising that makes a real difference.
Raghav Bagai and Pranav Agarwal established the agency in 2015. Sociowash has witnessed extraordinary growth over the last few years with more than 50% increase annually for three consecutive years. Initially, it had offices in Delhi and Mumbai, and in its ninth year, it expanded with a new office in New Zealand. Sociowash works closely with different brands among them Tide, Tinder, BMW Motorrad and Viacom18.
Sociowash starts another chapter on its ninth birthday by becoming SW Network – an Integrated Advertising Network. The network comprises several specific areas aimed at providing brands with a holistic marketing solution.
SW Network consists of various crucial divisions. SW Creative tells gripping stories and develops content for digital platforms. SW Studio is responsible for all aspects of production including script writing, video production as well as artist management.
The most recent addition is SW Growth Labs which focuses on strategies meant to enhance return on investment and drive tangible business results. SW AI Studios is an inventive department whose main objective is brand solutions informed by artificial intelligence. Additionally, Youthbeat is simply a dynamic firm specializing in youth and influencer marketing that links businesses to more than 400000 students from over 1500 colleges nationwide.
In his reflection about the journey of Sociowash Co-founder Raghav Bagai expressed his gratitude towards their clients, partners as well as team members who have trusted them given them support along this journey that have made viral internet conversations or sales driven media efforts possible.
Co-Founder Pranav Agarwal also emphasized how important it was to remain true to their values; namely agility excellence and positive impact.Pranav Agarwal noted that looking forward Socio wash had aspirations for global expansion that would involve creating a network rooted in India but with global presence.
Sociowash is also exploring new ways to make its digital strategies go viral from online to offline, beyond mere social media posting.“Beyond traditional social media posts, some of the recent campaigns include BMW Motorrad’s marketing efforts on the theme of road safety, Tide’s creative Holi campaign and Flipkart’s fun advertisement.
by admin | Apr 2, 2024 | Agency, Media
Dentsu Indonesia has announced the appointment of Anwesh Bose as the Chief Growth Officer. . The agency’s CEO, Elvira Jakub, will be led by Anwesh to help the company grow and partner with various departments in looking for new business endeavours.
Elvira Jakub was hopeful about the future and stressed on the importance of hiring Anwesh. She did however not fail to mention his vast experience as one of the driving forces behind the agency who she believes will help marketers to discover new opportunities and adapt themselves with changing marketing environments. “Jakub added With Anwesh’s advice, we are thrilled about going into a stupendous new chapter that focuses on transformation and amplifies our emerging services!”
Anwesh Bose is well-known for his significant contributions to advertising in both India and Indonesia through successful brand expansions. Havas Group Indonesia, DDB India, dentsu media India among others are few of those organizations where he held top positions. Before returning back to dentsu, he served as President Director at The Academy Consulting.
“It feels great being back at dentsu—a place committed to making Indonesia’s advertisers grow by fostering innovation,” remarked Bose. He also cited dentsu’s accomplishments as well as talent in creative, media and CXM (Customer Experience Management). To him what matters most is leveraging data analysis capabilities of dentsu besides e-commerce strengths like content creation or influencer marketing hence opening up new possibilities.
Laode Hartanto has taken up a bigger position as Chief Growth Officer – Media due to rapid expansion of media landscape. This is part of strategic shifts being made in response to an evolving industry demands according Aloysia Dian the Media CEO for dentsu Indonesia who will be reporting directly to him.
