by admin | Apr 6, 2024 | Technology, Media
In a strategic expansion of its marketplace, Amazon India has introduced ‘Bazaar’, a novel shopping segment dedicated to budget-friendly, unbranded fashion and lifestyle items. This initiative, now part of the Amazon India Android app, aims to cater to a broader audience by offering affordable options directly from manufacturing hubs across the nation.
An Amazon India spokesperson conveyed to Business Today the company’s commitment to innovation and customer service, stating, “We continue to invest and innovate on behalf of our customers and third-party sellers and are excited to introduce the Amazon Bazaar storefront on Amazon.in where customers can discover and shop ultra-affordable fashion and home products listed by sellers, especially from manufacturing hubs across India.”
Initially, Bazaar will be accessible to a select group of users within the app, featuring a range of products, including apparel, watches, shoes, jewellery, and luggage, all priced below Rs 600. This carefully curated selection aims to meet the demand for cost-effective shopping options, reflecting Amazon India’s adaptive strategy in a competitive market.
For Amazon Prime subscribers, the estimated delivery time for products under the Bazaar vertical is approximately 4-5 days. This adjustment in delivery expectations acknowledges the nature of budget shopping, where the emphasis might not necessarily be on rapid delivery but on accessibility and affordability.
The launch of Amazon Bazaar positions Amazon India in direct competition with other major players in the budget e-commerce space, such as SoftBank-backed Meesho and Flipkart’s dedicated app, Shopsy. Both competitors have established a foothold in this segment, attracting customers looking for economical shopping alternatives.
Amazon’s foray into this segment with Bazaar is seen as a strategic move to diversify its customer base in India. Traditionally popular among urban and Prime subscribers for its premium offerings, including expedited deliveries and access to entertainment services, Amazon India is now poised to attract a new segment of customers seeking budget-friendly shopping options.
A report by Bernstein in January highlighted Amazon India’s modest user growth of 13% in December 2023, attributing it partly to its emphasis on more premium offerings compared to its competitors. The acquisition of Glowroad in 2022, a startup specializing in reseller networks, marked Amazon’s initial steps towards embracing the social commerce model, further broadening its approach to include more affordable and accessible shopping options through Bazaar.
The introduction of the Bazaar vertical signifies Amazon India’s ongoing efforts to innovate and expand its marketplace to meet the diverse needs of Indian consumers, reinforcing its position as a leading e-commerce platform in the region.
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by admin | Apr 5, 2024 | Media, Technology
In a significant shift within the marketing landscape of senior living communities, Piali Dasgupta has officially stepped down from her role as Senior Vice President of Marketing and Communication at Columbia Pacific Communities. Over her tenure of five and a half years, Dasgupta was instrumental in shaping the brand’s identity, spearheading innovative marketing strategies, and cultivating a rich tapestry of content that resonated deeply across various channels.
Dasgupta’s visionary leadership and marketing acumen have been highly beneficial to Columbia Pacific Communities, one of the leaders in the senior living industry. Her effort was instrumental in making the company a top consumer brand in senior living category – which she describes as “extremely satisfying” in a heartfelt LinkedIn post. Speaking about her journey, Dasgupta emphasized satisfaction gained from creating brand and business from scratch, thus making it name No. 1 in senior living within only 5 years.
Before her impactful stint at Columbia Pacific Communities, Dasgupta moved through various notable roles within well-established organizations. She has always exhibited her strategic communication and digital marketing skills throughout her rich background which includes working for Publicis Groupe, Stylumia, The Hindu among other companies like Amazon and Myntra. She translated these experiences into innovative marketing approaches during this period where she showed great knowledge in the digital domain that helped her role at Columbia Pacific Communities.
This is an end to an amazing chapter for both Dasgupta herself and Columbia Pacific Communities. As the firm moves forward though it would be obvious that its growth trajectory could not ignore these foundations laid by way of such strategic foresight alongside marketing leadership by him; as well its image. While waiting with bated breath for what is next after this organization, industry anticipates how Dasgupta will be shaping things up with regards to marketing trends going forward.
At Columbia Pacific Communities, she achieved something remarkable which demonstrates how vision-driven advertising help shape brand identities and drive businesses’ success. As Dasgupta moves on to new challenges and opportunities, her contributions will remain a benchmark for excellence in marketing and communication within the senior living community sector and beyond.
by admin | Apr 5, 2024 | Media, Technology
A digital-first media agency beneath the dentsu umbrella, iProspect recently appointed Garima Bijlani to the position of Managing Partner for the North region. On her LinkedIn profile, she revealed this information to mark a new era in her digital marketing career.
Garima Bijlani joins iProspect from Neo Media World where she served as a digital partner during a two-year period. A stint of over fifteen years working in several high-profile positions at Isobar, FCB Ulka, IPG Media Brands and Lodestar Universal represents her career history. Reprise Media saw Bijlani commence her journey into the world of digital marketing back in 2013; she began as an account supervisor with great speed and rose through ranks due to skills she possessed that made her a leader with excellence knowledge on innovative strategies around digital marketing.
Bijlani is expected to bring her wealth of experience and deep insights into matters that are related to the online platform at iProspect that will drive growth, innovation and operational excellence within the agencies’ northern region. She will have responsibilities such as shaping strategic direction for the agency, nurturing client relationships and leading team effort towards meeting company’s commitment of delivering cutting-edge media solutions which are in tandem with current technology trends.
In relation to this new position, Bijlani said: “I am thrilled to join iProspect, a globally acclaimed agency known for its innovative and result-oriented approach to digital marketing.” She added: “My goal is to help my team come up with transformative ways through which brands can engage digitally-savvy consumers.”
The appointment of a GarimBijlani as Managing Partner-North signifies iProspects dedication towards investing top notch talents so as maintain their leadership role in global digital marketing industry. Therefore with Ms.Bijlani North region heading it, iProspect seems set for more success and innovation going by its capacity for delivering first-in-class media solutions that addressing customer as well as commercial demands of businesses.
To get more details on iProspect and its services, kindly visit the company’s website.
