In a significant shift within the marketing landscape of senior living communities, Piali Dasgupta has officially stepped down from her role as Senior Vice President of Marketing and Communication at Columbia Pacific Communities. Over her tenure of five and a half years, Dasgupta was instrumental in shaping the brand’s identity, spearheading innovative marketing strategies, and cultivating a rich tapestry of content that resonated deeply across various channels.
Dasgupta’s visionary leadership and marketing acumen have been highly beneficial to Columbia Pacific Communities, one of the leaders in the senior living industry. Her effort was instrumental in making the company a top consumer brand in senior living category – which she describes as “extremely satisfying” in a heartfelt LinkedIn post. Speaking about her journey, Dasgupta emphasized satisfaction gained from creating brand and business from scratch, thus making it name No. 1 in senior living within only 5 years.
Before her impactful stint at Columbia Pacific Communities, Dasgupta moved through various notable roles within well-established organizations. She has always exhibited her strategic communication and digital marketing skills throughout her rich background which includes working for Publicis Groupe, Stylumia, The Hindu among other companies like Amazon and Myntra. She translated these experiences into innovative marketing approaches during this period where she showed great knowledge in the digital domain that helped her role at Columbia Pacific Communities.
This is an end to an amazing chapter for both Dasgupta herself and Columbia Pacific Communities. As the firm moves forward though it would be obvious that its growth trajectory could not ignore these foundations laid by way of such strategic foresight alongside marketing leadership by him; as well its image. While waiting with bated breath for what is next after this organization, industry anticipates how Dasgupta will be shaping things up with regards to marketing trends going forward.
At Columbia Pacific Communities, she achieved something remarkable which demonstrates how vision-driven advertising help shape brand identities and drive businesses’ success. As Dasgupta moves on to new challenges and opportunities, her contributions will remain a benchmark for excellence in marketing and communication within the senior living community sector and beyond.